The Cheer Physio

We help Cheerleaders to train, perform and thrive by bringing Sports Medicine into your gym.

We are trusted by:

Cheer Injuries?
Not sure how to manage it?

We will provide your team with the knowledge, tools and confidence they need to thrive.


Cheer Sport Medicine resources designed by the one & only UK Cheer Physio

1:1 Screening Day

Bring injury prevention to your gym and provide annual screening for Pro-Membership only.

Monthly Sport Medicine Updates

Latest sport medicine resouces send to your team and get updates on upcoming webinars & events.

Member's rate tele-health Physio

Monthly 45-minute Physio-Led Call (for Staff/Athletes), member-only physio price.

Ebook, Lecture, On-Demand Classes

Access to strength and conditioning programme, flexibility and return to training programme.


Setting the standard for Cheerleaders' health

At The Cheer Physio, with 10+ years in industry experience we’ve worked with elite cheerleaders, from national champions to world's teams. Our physiotherapists and performance specialists bridge the gap between coaching and sports medicine—giving you easy, science-backed tools to keep your athletes performing at their best.

Mission Statement

We are on a mission to help UK athletes perform at their best, supporting cheerleaders, coaches, club owners and clinicians with expert tools & strong return-to-cheer strategies!

Beth Shum (MCSP, HCPC)
Founder of The Cheer Physio


Here's the plan

1. Join

Access our resources, ebook, classes, pre-recorded lectures anytime, anywhere.

2. Apply

Get practical, step-by-step injury prevention and performance training strategies.

3. Transform

Build stronger, more resilient athletes and set your team up for long-term success.

Basic - Monthly

£75

Ideal for teams seeking flexibility in their staff training without a long-term commitment. You can opt-out anytime.

Providing a cost-effective solution for entire coaching staffs.

Pro - Yearly

£ 713

Includes a Annual Screening Day for your club. Offers a savings of £180 annually compared to the monthly plan.

Tailored solutions for larger organizations or multiple teams.

Ready to cheer & coach with confidence?

📢 Book a call with us


Success

Working with The Cheer Physio

✔ Fewer injuries, more confident athletes
✔ Improved flexibility, strength & skill progression
✔ A reputation as a knowledgeable, trusted coach

Failure

Working without The Cheer Physio

❌ Lost training time due to preventable injuries
❌ Frustration from not knowing how to help your team
❌ Athletes plateauing in strength and flexibility - losing out on competitions

We our clients says

Team England AA Cheer

We had Flexibility Matters into our gym to lead a session on injury prevention and recovery for our Worlds team, and our athletes loved it!As well as a talk with useful info, Beth made the session interactive with games & activities, including leading a relaxing meditation to give athletes the tools to wind down at the end of training.We'd 100% recommend getting Flexibility Matters into your program to enable your athletes to take control of their own physical preparation and recovery.Our team has become much more confident and independent with knowing their needs and how to address them since meeting Beth!

Toni Graham & Kat Knowles-Vaughan
Team England Adaptive Abilities

UCL lighting

UCL Lightning, was incredibly happy with the Injury Prevention Workshop ran by Beth from Flexibility Matters Physiotherapy. From the start, Beth was friendly and made everyone feel comfortable. This was crucial as all attendees then proceeded to be open regarding their recent injuries and how they could have avoided them.
The session was the perfect mix between physical and mental exercises. After starting the session discussing people’s recent injuries related, or not, to cheerleading, attendees could anonymously write their thoughts on how to prevent injuries. Beth gathered everyone’s insights brilliantly and explained the key part to preparing your body for physical exercises. All attendees were extremely happy with the session, the Club’s committee knows that Beth’s Workshop will have helped to prevent injuries and we owe part of our season’s success to her.

Lighting love⚡💜
UCL Cheerleading Club

Don’t leave injuries to affect your athletes performance.

Become the Cheerleader, Coach, Club Owner who makes a real impact.

Free Trial Offer

Send us a Message if you want to get free 7-day access to our on-demand resource library!


Making impact that last

Join us to shape the future of cheer health and medicine.
Contact us today and see how we can help!


© Flexibility Matters Ltd. All rights reserved.

Thank you for your message!

Let's build a Confident and Injury-Free Cheerleader community!

Our values:
community, well-being, integrity, empowerment, advocacy,trust