Hi, I’m Beth, a chartered physiotherapist (BSc, MSc, MCSP, HCPC), researcher and educator for artistic athletes and performers!Having been involved in cheerleading since the age of 12, as an all-star athlete, coach, and later a physiotherapist for Team England ParaCheer, and now on the medical commitee for Sport Cheer England. I’ve seen firsthand how frustrating and devastating an injury can be for an athlete.I know what it’s like to stop doing the things you love. Things that give your life meaning, a sense of achievement and a deep connection to your team and cheer family.As an athlete, when I went through multiple injuries myself, shoulder & elbow sprain, tore my ACL, MCL and meniscus in my knee, suffered a bony fracture and concussions. I realised there wasn’t a healthcare solution that could provide a cheer-specific rehab solution for someone like me. That’s when I decided I wanted to change that.

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That’s why I started The Cheer Physio.A Cheer-specific sports medicine resource designed by the UK’s only Cheer Physio, built specifically for cheerleading clubs who want their athlete to perform at their best.We bring expert injury prevention and recovery strategies into the heart of your cheer program. Supporting cheerleaders, coaches, club owners, and clinicians with the knowledge, tools and confidence you need to thrive.

1:1 Team Screening

🩺 We come to your gym to deliver annual injury prevention screenings for athletes and staff.

Monthly Sports Medicine Updates

📬 We provide the latest evidence-based practices in injury rehab, prevention, and performance, straight to your inbox.

Member’s Rate for Telehealth Physio

💻 Get exclusive pricing on monthly 45-minute physio-led calls for your staff or athletes—ideal for check-ins, second opinions, or recovery guidance.

Ebooks, Lectures, and On-Demand Classes

📚 Access to strength and conditioning programme, flexibility, return to training programmeand the latest rehab protocols.

Mission Statement

We are on a mission to help UK athletes perform at their best, upporting cheerleaders, coaches and club owners with expert tools & strong return-to-cheer strategies!

Beth Shum (MCSP, HCPC)
Founder of The Cheer Physio

1. Join

Access our resources, ebook, classes, pre-recorded lectures anytime, anywhere.

2. Apply

Get practical, step-by-step injury prevention and performance training strategies.

3. Transform

Build stronger, more resilient athletes and set your team up for long-term success.

Success

Working with The Cheer Physio

✔ Fewer injuries, more confident athletes
✔ Improved flexibility, strength & skill progression
✔ A reputation as a knowledgeable, trusted coach

Failure

Working without The Cheer Physio

❌ Lost training time due to preventable injuries
❌ Frustration from not knowing how to help your team
❌ Athletes plateauing in strength and flexibility - losing out on competitions

Team England AA Cheer

We had Flexibility Matters into our gym to lead a session on injury prevention and recovery for our Worlds team, and our athletes loved it!As well as a talk with useful info, Beth made the session interactive with games & activities, including leading a relaxing meditation to give athletes the tools to wind down at the end of training.We'd 100% recommend getting Flexibility Matters into your program to enable your athletes to take control of their own physical preparation and recovery.Our team has become much more confident and independent with knowing their needs and how to address them since meeting Beth!

Toni Graham & Kat Knowles-Vaughan
Team England Adaptive Abilities

UCL lighting

UCL Lightning, was incredibly happy with the Injury Prevention Workshop ran by Beth from Flexibility Matters Physiotherapy. From the start, Beth was friendly and made everyone feel comfortable. This was crucial as all attendees then proceeded to be open regarding their recent injuries and how they could have avoided them.
The session was the perfect mix between physical and mental exercises. After starting the session discussing people’s recent injuries related, or not, to cheerleading, attendees could anonymously write their thoughts on how to prevent injuries. Beth gathered everyone’s insights brilliantly and explained the key part to preparing your body for physical exercises. All attendees were extremely happy with the session, the Club’s committee knows that Beth’s Workshop will have helped to prevent injuries and we owe part of our season’s success to her.

Lighting love⚡💜
UCL Cheerleading Club